Cleo Design, Las Vegas and Laurence Lee Associates, Los Angeles. Suffolk-Yates is constructing the expansion. Wilson Associates, Dallas Wimberly Interiors, Coral Gables, Fla. Allen is working with Las Vegas-based Klai Juba Wald Architects and other firms to develop the tower. Other firms involved in designing and furnishing the expansion project are Rockwell Group, New York EDSA, Fort Lauderdale, Fla. Allen, longtime CEO of Seminole Gaming and chairman of Hard Rock International. The guitar hotel structure is the vision of James F. “Our guitar tower will attract global attention.” The event, held at the tower's expansion site, included a traditional Hard Rock “Guitar Smash” ceremony and community event.
“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” Marcellus Osceola Jr., Seminole tribe chairman, said during an event to commemorate the new tower's construction progress.
The expansion of Seminole Hard Rock Hotel & Casino will open in mid-2019, in advance of Super Bowl LIV, which will be held at the nearby Hard Rock Stadium in February 2020.
